About
Built by People Who Have Lived the Work
Operation Impact was founded by leaders who have spent decades inside the systems that help — and sometimes hinder — nonprofit growth. We created this firm because we believe high-quality fundraising technology and strategy should be accessible to organizations that are ready to scale their impact.
Leadership
Brian Marella
Founder & Chief Development Officer
Brian brings extensive experience in sales leadership, go-to-market strategy, and nonprofit partnerships. His background includes executive roles driving growth in both corporate and mission-driven environments, most recently focused on national nonprofit partnerships and development. He leads client relationships and market outreach for Operation Impact.
Bill Marella
Co-Founder and Interim CEO
Bill brings more than two decades of leadership in operations, analytics, and information systems within healthcare and nonprofit settings. His experience includes building data-driven programs, strengthening operational capacity, and guiding organizations through complex system and process improvements. He oversees overall direction and operational excellence.
Rebecca Elgin
Co-Founder & Chief Operations Officer
Rebecca is a revenue operations and systems expert with deep experience in CRM platforms, sales operations, and large-scale implementations. She has held senior roles focused on building the operational backbone that allows teams to execute effectively. She leads delivery, technical implementation, and day-to-day client success.
Sasha Marella
Chief People Officer
Sasha leads people, culture, and partner experience at Operation Impact. She helps the firm stay human as it grows — how we work together, how we show up for nonprofit leaders, and how every engagement feels as considered as the mission it serves.
We combine practical nonprofit understanding with professional systems expertise. Our goal is simple: help you expand the reach and sustainability of your mission.
Let’s talk about expanding your impact
A short conversation with the people who will actually do the work.